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Results 31-40 of 41 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2011Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri LankaZhengang, Z.; Weerasiri, R.A.S.; Dissanayake, D.M.R.
2017Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S.
2016The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.
2023Frugal Innovation and Core Characteristics: A Systematic Literature ReviewVelananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N.
2015Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri LankaDissanayake, D.M.R.
2015Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brandsDissanayake, D.M.R.; Amarasuriya, T.
2017Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related ImplicationsLiyanage, P.W.; Dissanayake, D.M.R.
2017Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2017Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review PaperKoththagoda, K.C.; Dissanayake, D.M.R.
2015Employer Branding Practices: Case Review on IT Sector Companies in IndiaMaitra, R.; Dissanayake, D.M.R.

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