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Results 1-10 of 1381 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2020Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door PromotionsRanaweera, D.P.N.; Gunawardane, N.
2020Brand Activation in Driving Customer Engagement: Theoretical and Practice ReviewGunawardane, N.; Thilina, D.K.
2020Critical Success Factors for Performance Oriented M-Learning in Sri LankaDissanayake, D.M.R.; Velananda, Y. L.
2020Application of Social Media for Personal Branding: A Conceptual ReviewNanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R.
2020Impact Of Emotional Intelligence On Salesforce Management: An Empirical ReviewPaul, B. S.; Dissanayake, D. M. R.
2020Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan IndustriesRajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2020Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2020Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri LankaDissabandara, D.R.; Dissanayake, D.M.R.
2020Review On Advertising Creativity, Brand Personality And Celebrity PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.

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