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Issue Date
Title
Author(s)
2016
The influence of demographic factors on the purchase evaluation criteria of mobile phones in Sri Lanka.
Chathuranga, P.A.
;
Ubayachandra, E.G.
2016
Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.
Ganegala, G.W.N.K.
;
Ubayachandra, E.G.
2016
Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).
Asees, F.A.
;
Ubayachandra, E.G.
2016
The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.
Gomes, G.H.D.
;
Ubayachandra, E.G.
2016
The Impact of Visual Merchandising on Customer Buying Decisions with Special Reference to Fashion Retailing Stores in Sri Lanka.
Rathnayaka, R.M .U.R.K.
;
Ubayachandra, E.G.
2016
Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets
Jayasiri, N.A.
;
Ubayachandra, E.G.
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Author
1
Asees, F.A.
1
Chathuranga, P.A.
1
Ganegala, G.W.N.K.
1
Gomes, G.H.D.
1
Jayasiri, N.A.
1
Rathnayaka, R.M .U.R.K.
Subject
1
age
1
Attraction by competitors
1
Brand Association
1
Brand Awareness
1
Brand Image
1
Brand Loyalty
1
Brand loyalty
1
Core service failure
1
Corporate Image
1
Country of Origin
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