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Results 1-10 of 15 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2015Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western provinceKahatapitiya, K.D.M.A.L.; Wijenayake, S.I.
2015Motivation factors contribute to job satisfaction of sales and marketing employees in food and beverage industry of Sri LankaMadhushanka, U.H.L.; Wijenayake, S.I.
2016The Impact of Consumer Sales Promotion on Customer Buying Behavior: Special Reference to Sri Lankan FMCG SectorDissanayake, D.M.U.E.; Wijenayake, S.I.
2016The Impact of Experiential Marketing on Purchase Intention with Special Reference to Dialog 4G Routers.Kodagoda, K.W.M.S.; Wijenayake, S.I.
2016The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka.Gunasekara, M.H.K.; Wijenayake, S.I.
2016Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.De Silva, S.M.N.S.J.; Wijenayake, S.I.
2017Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri LankaGuruge, M.S.P.; Wijenayake, S.I.
2017Impact of Marketing Mix Element on Customer Purchase Intention With Reference To Lubricant Market in Sri LankaBamunusinghe, K.B.H.M.; Wijenayake, S.I.
2017The impact of demographic and social class on purchasing intention, with special reference to fashion luxury good market in Sri LankaWijesinghe, J.S.T.; Wijenayake, S.I.
2017The Factors Influencing on Internet Banking Adoption in Sri LankaMangalee, J.D.C.; Wijenayake, S.I.

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