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Results 1-10 of 28 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
Impact of Brand Awareness on Purchase Intention: With Special Reference to Mobile Phone Brands
Jayasekara, J.M.D.N.
;
Wijethunga, W.M.H.U.
2015
Perceived Brand Value Benefits of Tea Product and its Impact on Consumer Behavior Study on Sri Lanka
Rasheed, M.S.
;
Patabendige, S.
2016
Customer Purchase Intention towards Environmental Friendly Vehicles in Sri Lanka
Yatigammana, M.R.K.N.
;
Kawshala, H.
2016
Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District
Wijethunga, K.D.S.K.
;
Gunawardana, H.M.R.S.S.
2017
Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).
Madushani, R.H.S.
;
Ubayachandra, E.G.
2017
A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.
Wijegunawardhana, S.M.
;
Weerasiri, R.A.S.
2017
A Study on the Impact of Brand Equity Dimensions on Purchase Intention of Signal Toothpaste with Special Reference to Colombo Area
Karunaratne, C.M.F.
;
Fernando, P.M.P.
2016
Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.
Karunatilleke, A.N.C.
;
Weerasiri, R.A.S.
2016
Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.
Bambarawana, N.S.
;
Gunawardana, H.M.R.S.S.
2016
Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province)
Hansaka, W.A.S.P.
;
Jayarathne, W.A.
Discover
Author
3
Patabendige, S.S.J.
2
Fernando, P.M.P.
2
Gayathree, D.A.G.P.K.
2
Gunawardana, H.M.R.S.S.
2
Jayarathne, W.A.
2
Kumara, D.W.
2
Medis, A.
2
Ubayachandra, E.G.
2
Wanninayake, W.M.C.B.
2
Weerasiri, R.A.S.
.
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Subject
4
Emotional Appeal
4
Rational Appeal
3
Brand Awareness
3
Social Media Marketing
2
Brand Association
2
Brand equity
2
Brand Image
2
Moral Appeal
2
Perceived Quality
2
Web Site Quality
.
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Date issued
17
2016
10
2017
1
2015
Has File(s)
28
true