DSpace Collection:http://repository.kln.ac.lk/handle/123456789/1642024-03-29T09:24:06Z2024-03-29T09:24:06ZFuture prospects of value added tea sector of Sri Lanka: comparative study,Wanninayake, W.M.C.B.Dissanayake, D.M.R.http://repository.kln.ac.lk/handle/123456789/170492017-07-26T08:55:05Z2006-01-01T00:00:00ZTitle: Future prospects of value added tea sector of Sri Lanka: comparative study,
Authors: Wanninayake, W.M.C.B.; Dissanayake, D.M.R.
Abstract: Sri Lanka has been position in the world as one of leading tea manufactures and it has
more than 100 years of experience for Sri Lankan tea industry. The world tea market has
been rapidly growing with newly emerging customer needs. Specially it could be
identified that the relative importance of unbranded (basic) tea consumption is being
decreased among those high end segments all over the world. Although Sri Lankan tea
industry had been mainly focused on bulk tea from the beginning now, Sri Lankan tea
sector is being diversified into value added trends with some value added strategies in
terms of new product levels, value features, branding and packaging too.
But again, the major international tea competitors such as Kenya, China, India, Indonesia,
Vietnam and Argentina are also aggressively following those value added strategies to
penetrate and capture the potential markets. With this background Sri Lankan value
added tea sector has to scan the existing and potential competitive forces to develop
effective competitive strategies for having sustainable marketing results.
Here, this research focuses on identifying the present competitive situation of Sri Lankan
value added tea sector compared to international competition and further it discusses the
existing strategies followed by this sector in terms of international brand development.
The research has been broadly based on secondary data published by Central Bank of Sri
Lanka, Sri Lankan Tea board, web site published articles, journals and news papers.
Further some primary data has been collected through unstructured personal interviews.
Finally researchers have found following major findings.
The relative importance of value added tea in Sri Lankan tea industry has
been growing tremendously.
It has achieved relatively higher net gain by Sri Lankan value added tea than
other competitive countries.
Sri Lankan tea sector is following tea import strategy and re-export them
with added values successfully.
The overall brand development in Sri Lankan tea industry should be further
developed so that it can acquire a higher competitive share.
Here the researchers have concluded some recommendations for competitive
development in Sri Lankan value added tea sector2006-01-01T00:00:00ZThe Study of the potentials of Folk-Media performance as a form of effective communication in community mobilizationJinadasa, W.W.M.P.K.http://repository.kln.ac.lk/handle/123456789/74222023-04-24T13:58:47Z2006-01-01T00:00:00ZTitle: The Study of the potentials of Folk-Media performance as a form of effective communication in community mobilization
Authors: Jinadasa, W.W.M.P.K.
Abstract: The major function of the community development programme is to build up awareness
and empower the community in order to achieve the objective. So far the most common
methodology has been discussion, dialogue and lecture programme with the system of
small-group communication. This type of communication is known as Praja Sabha,
Sanwardhana Sabha, Grammiya Sabha…. Within development programmes. The
historical origin of this system is also interesting. In the past in Sri Lanka we hear of the
systematic use of Wel Sabha, Wariga Sabha,Wau Sabha… as a method of small group
communication.This method has been in use in Sri Lanka over long period of time and
today it seems appropriate that we should move in to a more effective alternative media
of communication.
It seems appropriate that we make use of features of Performance Arts which are
available in the Traditional Folk- Media such as Vocalization, Instrumentalization,
Dancing, and Dramatization which are prevalent in rituals and folk-lore. Development
messages can be communicated effectively through the use of Kavikolaya, Adaberaya
(Drumming), ritual forms of chanting, Panchaturya Vadanaya, Mask dancing and Devil
Dancing. This type of presentation is more attractive as well as emotionally touches the
audience. It also embodies variety of Rasa such as humor, Heroism, Erotic and Fantasy
and variety of feelings.
A broad change can be effected by the activization of Performance Arts in case of
mobilization programmes. This could be made use of as a new methodology and a
systematic approach in community participation. Such programmes can be organized
with the participation of Traditional Folk-artists as well as enthusiastic youth of the areas.
This pilot test was done covering 28 villages in the Rasnayakapura Divisional Secretary
area. It was tested on 24 instances by Intermediate Technology Development Group
(I.T.D.G)in the Community Governance Programme as a tool of Community
Mobilization from 31st July 2004 to 1st July 2005.2006-01-01T00:00:00Zශ්රී ලංකාවේ විශ්වවිද්යාල පුස්තකාලයන්හි එකතු සංවර්ධන ප්රතිපත්තිFernando, W.C.S.http://repository.kln.ac.lk/handle/123456789/74212023-04-25T15:34:21Z2006-01-01T00:00:00ZTitle: ශ්රී ලංකාවේ විශ්වවිද්යාල පුස්තකාලයන්හි එකතු සංවර්ධන ප්රතිපත්ති
Authors: Fernando, W.C.S.2006-01-01T00:00:00Zපුවත්පතේ සමාජ වගකීම හා ප්රවෘත්ති වාර්තාකරණයRajapaksha, S.http://repository.kln.ac.lk/handle/123456789/74202023-04-25T15:34:11Z2006-01-01T00:00:00ZTitle: පුවත්පතේ සමාජ වගකීම හා ප්රවෘත්ති වාර්තාකරණය
Authors: Rajapaksha, S.2006-01-01T00:00:00Z