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Issue DateTitleAuthor(s)
2021The Impact of Brand Equity on Purchase Intention toward HERMS C EnterpriseQing, eo Kar T; Mas'Od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
2016Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.Swarnawimala, H.M.R.; Patabendige, S.S.J.
2017The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.Damayanthi, W.A.I.; Wanninayake, W.M.C.B.
2016The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B.
2017Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri LankaDissanayake, Y.M.H.R.K.; Fernando, P.M.P.
2015Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri LankaGunawardane, N.R.
2017The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri LankaKeerthisoma, S.U.; Bandara, B.S.S.U.
2016Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri LankaWeerakoon, L.D.R.; Fernando, P.M.P.
2016Impact of Brand Image on Customer Loyalty in Sri Lankan Hotel IndustryJayasinghe, I.S.; Wijethunga, W.M.H.U.
2016The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.Jayathilake, A.V.H.L.; Patabendige, S.S.J.
2017Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.Sudharshana, N.A.; Gayathree, D.A.G.P.K.
2017Impact of Brand Loyalty & Customer Retention of HSBC Credit Cards Holders.Dhivagar, M.; Medis, A.
2014The Impact of Brand Loyalty on Buying Behavior of Consumers of LED Television (Case Study to Philips LED TV)Ravindra, P.; Kumarapeli, K.
2015Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri LankaRiyas, M.; Herath, H.M.R.P.
2016Impact of brand personality determinants towards purchasing intention: a study on branded umbrella products in Sri LankaRiyas, M.; Herath, H.M.R.P.
2015Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri LankaGunasekera, S.U.N.
2016Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka.Molagoda, S.M.T.D.; Gyathree, D.A.G.P.K.
2016The Impact of Brand Personality on Customer Buying Intention: An Empirical Study on TATA Brand in Sri Lankan Passenger Car MarketSanjeewani, L.P.S.; Sangarandeniya, V.
2016The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B.
2012The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.