Browsing by Author Fernando, P.M.P.

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Issue DateTitleAuthor(s)
2011Attitude of Parents towards Television Viewing and Children’s Advertising in Sri LankaFernando, P.M.P.
2016A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.Fergus, Valarie. A.; Fernando, P.M.P.
2019Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influenceKashif, M.; Fernando, P.M.P.; Wijenayake, S.I.
2015The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri LankaSilva, A.R.N.; Fernando, P.M.P.
2016Effectiveness of Mentoring in the Career Progression of Protégés.Ranatunga, R.W.M.C.B.; Fernando, P.M.P.
2017The Factors Affecting Consumer Purchase Intention of Organic Food in Sri Lanka.Silva, A.S.S.; Fernando, P.M.P.
2016Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).Gunasekara, P.U.; Fernando, P.M.P.
2015Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement PerspectiveSriwignarajaa, K.; Fernando, P.M.P.
2017The Factors Affecting the Purchase Intention of Motorcycle Market with Special Reference to Colombo and Gampaha Districts.Weerasinghe, D.N.M.; Fernando, P.M.P.
2017Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo DistrictFernando, T.M.D.; Fernando, P.M.P.
2018Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibilityKashif, M.; Fernando, P.M.P.; Samad, S.; Thurasamy, R.
2017Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri LankaDissanayake, Y.M.H.R.K.; Fernando, P.M.P.
2016Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri LankaWeerakoon, L.D.R.; Fernando, P.M.P.
2017Impact of E Service Quality on Customer Satisfaction with Special Reference to Banking Sector in Sri LankaDeshani, A.A.D.K.; Fernando, P.M.P.
2007The Impact of the Gender of the Customer oii Evaluation of Service Quality in Banking Industry of Sri LankaWijesundara, C.B.; Fernando, P.M.P.
2011Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook UsersFernando, P.M.P.; Jayawickramarathne, S.G.W.K.
2017-10-28Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.Kashif, M.; Fernando, P.M.P.; Altaf, U.; Walsh, J.
2016Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategiesFernando, K.S.D.; Fernando, P.M.P.
2017STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION.Fernando, P.M.P.; Hennayake, H.M.G.Y.J.
2016Study of Green Banking Practices in the Sri Lankan Context: A Critical ReviewFernando, P.M.P.; Fernando, K.S.D.