Browsing by Author Wanninayake, W.M.C.B.

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Issue DateTitleAuthor(s)
2011Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.
2017The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet PackagesPerera, W.A.C.T.; Wanninayake, W.M.C.B.
2016The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri LankaPushpakumara, J.; Wanninayake, W.M.C.B.
2021Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri LankaDabare, P.U.I.; Wanninayake, W.M.C.B.
2017The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.Damayanthi, W.A.I.; Wanninayake, W.M.C.B.
2016The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B.
2016The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B.
2012The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.
2017The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri LankaWeerasinghe, K.G.S.K.; Wanninayake, W.M.C.B.
2016The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B.
2021Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship BehaviorHansamali, Teshala; Wanninayake, W.M.C.B.
2011The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri LankaRandeni, R.K.S.P.; Wanninayake, W.M.C.B.
2016The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.Sewwandi, W.A.T.; Wanninayake, W.M.C.B.
2006The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarketsWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2015Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical StudyKarunanayake, R.K.T.; Wanninayake, W.M.C.B.
2007The Impact of Packaging on Customer Buying Decisions: with Special Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri LankaMendis, A.; Wanninayake, W.M.C.B.
2017The Impact of Packaging on Purchasing Decision with Special Reference to Dairy Brands in Sri LankaSubothini, S.; Wanninayake, W.M.C.B.
2021Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook UsersWijesinghe, M. P.; Wanninayake, W.M.C.B.
2021Impact of Social Media Influencers on Consumer Brand Relationship and Online Purchase Intention: A Conceptual ReviewJayasinghe, D.T.; Wanninayake, W.M.C.B.
2021Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer InnovativenessJayasinghe, Darshana T.; Wanninayake, W.M.C.B.