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Browsing by Author Wanninayake, W.M.C.B.
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Showing results 6 to 25 of 49
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Issue Date
Title
Author(s)
2008
Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka
Weerasiri, R.A.S.
;
Wanninayake, W.M.C.B.
2006
Celebrity advertising and consumer behavior
Weerasiri, R.A.S.
;
Wanninayake, W.M.C.B.
2007
A comparative study of service quality and customer service in public sector and private sector commercial banks
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2007
Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2016
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
2016
Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri Lanka
Jayawardene, M.U.
;
Wanninayake, W.M.C.B.
2007
Evaluation of Herbal Brand Values: An Empirical Study
Wanninayake, W.M.C.B.
;
Gunawardana, H.M.R.S.S.
2007
An Evaluation of Potential Market Segment for Green Investments (An Empirical Study)
Wanninayake, W.M.C.B.
;
Herath, H.M.R.P.
2012
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
Wanninayake, W.M.C.B.
;
Chovancova, M.
2012
Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2006
Future prospects of value added tea sector of Sri Lanka: comparative study,
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2009
Gender of the Consumer and Service Quality
Herath, H.M.R.P.
;
Wanninayake, W.M.C.B.
2011
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2017
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages
Perera, W.A.C.T.
;
Wanninayake, W.M.C.B.
2016
The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka
Pushpakumara, J.
;
Wanninayake, W.M.C.B.
2021
Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka
Dabare, P.U.I.
;
Wanninayake, W.M.C.B.
2017
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.
Damayanthi, W.A.I.
;
Wanninayake, W.M.C.B.
2016
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.
Lakshi, Erandi. W.P.
;
Wanninayake, W.M.C.B.
2016
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.
Wijerathne, W.P.T.U.P.
;
Wanninayake, W.M.C.B.
2012
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.