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Browsing by Author Dissanayake, D.M.R.

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Issue DateTitleAuthor(s)
2015Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)Dissanayake, D.M.R.; Bandara, B.S.S.U.
2006The marketing trends of Sri Lankan tea exportationWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2017Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review PaperKoththagoda, K.C.; Dissanayake, D.M.R.
2019Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking in the Context of Sri Lankan Private Sector Banks: A Relational StudyNayanajith, D.A.G.; Dissanayake, D.M.R.; Weerasiri, R.A.S.; Damunupola, K.A.
2009Positioning Sri Lankan tea in a value added domain- Challenges and possible strategiesDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2016Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research DirectionsKoththagoda, K.C.; Dissanayake, D.M.R.
2015Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri LankaDissanayake, D.M.R.; Ismail, N.
2016Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept PaperGunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R.
2020Review On Advertising Creativity, Brand Personality And Celebrity PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2015Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brandsDissanayake, D.M.R.; Amarasuriya, T.
2016The Role of Organizational Creativity towards Innovations: A Conceptual Review on Services Sector Research DirectionsDissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
2017The Role of Organizational Creativity Towards Innovations: A Conceptual Review on Services Sector Research DirectionsDissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
2010Service Failures and Customer Switching Behavior of Mobile Communication ServicesDissanayake, D.M.R.
2020Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan IndustriesRajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R.
2014A study of snake bite among children presenting to a paediatric ward in the main Teaching Hospital of North Central province of Sri LankaKarunanayake, R.K.; Dissanayake, D.M.R.; Karunanayake, A.L.
Showing results 47 to 61 of 61 < previous