Browsing by Author Dissanayake, D.M.R.

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Issue DateTitleAuthor(s)
2015HCV and HBV infection among a cohort of Sri Lankan thalassaemic patientsPerera, P.S.; Niriella, M.A.; Peries, M.A.C.; Nelumdeniya, U.B.; Dissanayake, D.M.R.; de Silva, D.S.I.; de Silva, H.J.; Premawardhena, A.P.
2013The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)Perera, W.L.M.V.; Dissanayake, D.M.R.
2018Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri LankaDissanayake, D.M.R.; Jayampathi, J.A.S.
2018Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDSHossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2007The Impact of Corporate Social Responsibility (CSR) on the Brand Loyalty:•A Case Study on Insurance Sector of Sri LankaDissanayake, D.M.R.; Jayawickramarathne, S.G.W.K.
2008Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand LoyaltyWeerasiri, R.A.S.; Dissanayake, D.M.R.
2009Impact of customer demographic characteristics, (income, occupation and gender) on brand loyaltyWeerasiri, R.A.S.; Dissanayake, D.M.R.
2006The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarketsWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2021Impact of Multi Sensory Appeals of Personal Care Brands on Brand EvangelismRanasinghe, D.K.; Dissanayake, D.M.R.
2016The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.
2017The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Weerasiri, R.A.S.
2009Impact of perceived risk and degree of consumer inferences about missing information with special reference to consumer durable sector in Sri LankaWeerasiri, R.A.S.; Dissanayake, D.M.R.
2015Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research PropositionsJaved, S.; Sambasivan, M.; Dissanayake, D.M.R.
2020Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri LankaDissabandara, D.R.; Dissanayake, D.M.R.
2008Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri LankaDissanayake, D.M.R.
2020Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2017Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S.
2021Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri LankaAkarawita, G. Sachintha; Dissanayake, D.M.R.