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Browsing by Author Dissanayake, D.M.R.

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Issue DateTitleAuthor(s)
2008Effect of perceived risk and context of consumer inferencing about missing information: with special reference to consumer durable sector in Sri LankaWeerasiri, R.A.S.; Dissanayake, D.M.R.
2006Effect of perceived risk and context on consumer inferencing about missing informationWeerasiri, R.A.S.; Dissanayake, D.M.R.
2010Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri LankaWeerasiri, S.; Dissanayake, D.M.R.
2014Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical IndustryGeethanga, P.L.P.; Dissanayake, D.M.R.
2017Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Business Growth Potentials of Regional BusinessesDissanayake, D.M.R.; Norsanina, A.H.
2016Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Growth Potentials of Regional BusinessesDissanayake, D.M.R.; Norsanina, H.
2015Employer Branding Practices: Case Review on IT Sector Companies in IndiaMaitra, R.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2015Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services SectorDissanayake, D.M.R.
2023Frugal Innovation and Core Characteristics: A Systematic Literature ReviewVelananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N.
2006Future prospects of value added tea sector of Sri Lanka: comparative study,Wanninayake, W.M.C.B.; Dissanayake, D.M.R.
2015HCV and HBV infection among a cohort of Sri Lankan thalassaemic patientsPerera, P.S.; Niriella, M.A.; Peries, M.A.C.; Nelumdeniya, U.B.; Dissanayake, D.M.R.; de Silva, D.S.I.; de Silva, H.J.; Premawardhena, A.P.
2013The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)Perera, W.L.M.V.; Dissanayake, D.M.R.
2018Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri LankaDissanayake, D.M.R.; Jayampathi, J.A.S.
2018Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDSHossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2023The Impact of Consumer Perceived Value on Consumer Buying Intention for Value-for-Money Fashion Brands: Moderating Role of Age in Cambodian MarketManarangi, K.T.A.; Dharmawardane, M.N.S.H.; Dissanayake, D.M.R.
2007The Impact of Corporate Social Responsibility (CSR) on the Brand Loyalty:•A Case Study on Insurance Sector of Sri LankaDissanayake, D.M.R.; Jayawickramarathne, S.G.W.K.
2008Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand LoyaltyWeerasiri, R.A.S.; Dissanayake, D.M.R.
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