1. Digital Repository

Browsing by Author Dissanayake, D.M.R.

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 5 to 24 of 61 < previous   next >
Issue DateTitleAuthor(s)
2015Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri LankaDissanayake, D.M.R.
2017Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2015Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri LankaDissanayake, D.M.R.
2007A comparative study of service quality and customer service in public sector and private sector commercial banksWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2007Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri LankaWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2017Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related ImplicationsLiyanage, P.W.; Dissanayake, D.M.R.
2020Critical Success Factors for Performance Oriented M-Learning in Sri LankaDissanayake, D.M.R.; Velananda, Y. L.
2008Effect of perceived risk and context of consumer inferencing about missing information: with special reference to consumer durable sector in Sri LankaWeerasiri, R.A.S.; Dissanayake, D.M.R.
2006Effect of perceived risk and context on consumer inferencing about missing informationWeerasiri, R.A.S.; Dissanayake, D.M.R.
2010Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri LankaWeerasiri, S.; Dissanayake, D.M.R.
2014Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical IndustryGeethanga, P.L.P.; Dissanayake, D.M.R.
2017Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Business Growth Potentials of Regional BusinessesDissanayake, D.M.R.; Norsanina, A.H.
2016Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Growth Potentials of Regional BusinessesDissanayake, D.M.R.; Norsanina, H.
2015Employer Branding Practices: Case Review on IT Sector Companies in IndiaMaitra, R.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2015Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services SectorDissanayake, D.M.R.
2023Frugal Innovation and Core Characteristics: A Systematic Literature ReviewVelananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N.
2006Future prospects of value added tea sector of Sri Lanka: comparative study,Wanninayake, W.M.C.B.; Dissanayake, D.M.R.
2015HCV and HBV infection among a cohort of Sri Lankan thalassaemic patientsPerera, P.S.; Niriella, M.A.; Peries, M.A.C.; Nelumdeniya, U.B.; Dissanayake, D.M.R.; de Silva, D.S.I.; de Silva, H.J.; Premawardhena, A.P.
2013The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)Perera, W.L.M.V.; Dissanayake, D.M.R.
Showing results 5 to 24 of 61 < previous   next >