FACTORS AFFECTING THE EMPLOYEES’ BEHAVIORAL INTENTION TO USE E- LEARNING PLATFORM IN THE ABC TIRE MANUFACTURING COMPANY

Abstract

Employee development in the tire industry is highly important since it has direct impacts on productivity, innovation, and operational efficiency in general. The tire industry involves specific skills and knowledge that help meet the challenges of the competitive global market. Continuous employee development ensures that the workers are abreast of new technological and process improvements that help improve product quality and safety standards.Accordingly, the main objective of this study was to analyze factors affecting the employees’ behavioral intention to use e-learning platform in the ABC tire manufacturing company. This was a quantitative and cross-sectional study to collect data through a structured questionnaire using simple random sampling technique. A survey was applied to a sample of 152 collaborators who work in ABC Company in the manufacturing industry, and 147 responses were received. Correlation analysis and simple regression analysis were used to measure the relationship and to test the hypotheses of the study by using Statistical Package for Social Sciences (SPSS). The analyzed result shows that there is a positive impact of selected factors; performance expectancy, effort expectancy, social influence, facilitating conditions and perceived enjoyment on employees’ behavioral intention to use E-learning platform in ABC tire manufacturing company. Recommendations include clear communication, investment in easy-to-use platforms, creating social influence, rewarding active users and using gamified elements. Moreover, the findings may be useful for the professionals in the same industry as well as others to get insights from the given recommendation.