Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty
Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Kelaniya
Abstract
Description
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Citation
Weerasiri, R.A.S. and Dissanayake, D.M.R., 2009. Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty, Golden Jubilee Commemoration Volume, University of Kelaniya, Sri Lanka. pp 319-344.