Software of Mind and Advertising Effectiveness: A Cross Cultural Study of Advertising Effectiveness
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2007
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University of Portsmouth, United Kingdom
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Udagedara, R.M.U.S. 2007. Software of Mind and Advertising Effectiveness: A Cross Cultural Study of Advertising Effectiveness, In: Proceedings of the 11th International Conference on Sri Lanka Studies, 1-3 November 2007, University of Portsmouth, United Kingdom, pp 02.