An emperical investigation on the impact of ethical advertising on building positive brand image for food and beverages

Thumbnail Image

Files

TH725.pdf (1.24 MB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

Keywords

Advertising, Advertising media planning, Food, Beverages, Brand management, Advertising food, Band name products marketing, Commerce & Management Studies

Citation

URI

http://repository.kln.ac.lk/handle/123456789/1035

Collections

Masters Theses - Faculty of Commerce and Management

Endorsement

Review

Supplemented By

Referenced By