Entrepreneurial Orientation and Growth: The Moderating Role of National Culture.

Abstract

Complementing to the inferences of previous research, this paper seeks to investigate the moderating impact on the relationship of Entrepreneurial Orientation (EO) and venture growth. This study conducted as a cross sectional survey and utilized the sample frame of the registry of Small Enterprises Development Division, Sri Lanka. 317 entrepreneurs were captured from varied districts of Sri Lanka and the data were collected by means of a structured questionnaire. The assessment of the moderating effects was subjected to multi-group analysis and the moderation effect was observed in the Chi-Square difference test. Findings of the study revealed that, EO acts as a predictor of venture growth suggesting a direct positive relationship. EO-growth relationship is strengthening under a low power distant organization. Uncertainty and ambiguity an entrepreneur faces is also weaken the relationship of EO-growth. Finally, individualism weakens the relationship of EO-growth.