Impact of Job Satisfaction on Employee Retention in Apparel Industry of Sri Lanka: Examining the Moderating Effect of the Age Factor

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2021

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Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka

Abstract

This research mainly explores the employee satisfaction and it determinants how to impact on employee retention using of the sewing machine operators (SMOs) in apparel industry. In this aims to identify the factors that affect to employee retention in Garment factories because in garment factories employee retention is very low compare to other countries and industries. The study intent to use survey method where data collected through Google form and physically from sample of 383 machine operators employed in a leading garment factory and moderate factories in Sri Lanka. For that use Brandix, Vogue textile, M.A.S Unichela and Star garments which is located in Koggala free trade zone. Pay and benefits, working condition, supervisory support and promotion are positively correlate with the employee retention according to the Regression Linear process of the SPSS 25 tool. Through this research reveal that working condition and supervisory support highly affect to the employee retention. As well as in this showed age as a moderator and finding shows this moderator has positive and significant relationship between job satisfaction and the employee retention according to Andrew F. Hayes process in SPSS 25. As well as in Sri Lankan context, these variables impact need to understand for sustainability of the apparel industry.

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Keywords

Apparel Industry, Employee Retention, Impact of Job Satisfaction

Citation

Hemarathne, D. J. C.; Thilina D. K. (2021), Impact of Job Satisfaction on Employee Retention in Apparel Industry of Sri Lanka: Examining the Moderating Effect of the Age Factor, 6th Student Research Conference in Marketing (SRCM 2021), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 96

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