Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province
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Date
2015
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Faculty of Commerce and Management Studies, University of Kelaniya
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Kahatapitiya, K.D.M.A.L. and Wijenayake, S.I. 2015. Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.