CONCEPTUALIZING INNOVATIVE HR PRACTICES OF ABC COMPANY PVT LTD AS PRACTICED DURING THE COVID-19 PANDEMIC PERIOD

Abstract

The pandemic has created a challenging work environment for the HR teams of organizations, leading HR practitioners to find solutions to sustain performance. One of the leading players in the apparel industry has practiced a bunch of innovative HR practices during the pandemic. In Sri Lanka, the best case related to HR innovations is in ABC Company where we aim to study their HR innovations. So, to resolve the research problem, the following are addressed: the change in the Performance of the behavior of ABC Company, the innovative HR practices, and the Challenges and issues that arose with the pandemic. As a study related to the innovative practices implemented by ABC Company during the pandemic, the researcher needs to remain contextual rather than deducing from literature, whereby a qualitative approach is undertaken. The research paradigm is a constructivist study where a single case and general qualitative data analysis are used. Findings of the study highlight the innovative HRM practices of ABC Company and the impact of these practices on business operations. Eventually, it concluded that unique and innovative HR practices have been practiced by ABC Company during the pandemic.