The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality

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Date

2016

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Sabaragamuwa University of Si Lanka

Abstract

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Keywords

Attractiveness, effectiveness of endorsment

Citation

Dissanayake, D.M.R., Amarasinghe, N.M. and Weerasiri, R.A.S. 2016. The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality. 1st Interdisciplinary Conference of Management Researches - ICMR 2016, Faculty of Management Studies, Sabaragamuwa University of Si Lanka. 10th - 11th August 2016.

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