The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Sabaragamuwa University of Si Lanka
Abstract
Description
Keywords
Attractiveness, effectiveness of endorsment
Citation
Dissanayake, D.M.R., Amarasinghe, N.M. and Weerasiri, R.A.S. 2016. The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality. 1st Interdisciplinary Conference of Management Researches - ICMR 2016, Faculty of Management Studies, Sabaragamuwa University of Si Lanka. 10th - 11th August 2016.