Environmental Safety and Smart Mobility on Road : An Empirical Study in Malaysia

dc.contributor.authorLeow, Nelvin Xechung
dc.contributor.authorKrishnaswamy, Jayaraman
dc.date.accessioned2021-10-24T22:50:23Z
dc.date.available2021-10-24T22:50:23Z
dc.date.issued2021
dc.description.abstractGlobally vehicle carbon emission has been increasing, and the pollution rate is expected to be higher during post-pandemic period which will continue to damage environmental safety. The present study focuses on improving road Smart Mobility to reduce air pollution and, consequently, less damage to the environment. A conceptual research framework has been developed to study the travel behavior performance of road commuters (TBP). Four predictors were considered in the framework to investigate the environmental risks due to road commuters' ride. A total of 380 respondents have been included in the present study to examine the relationship between the four predictors and TBP using Structural Equation Modeling. The significant findings reveal that Environment Consciousness and No Deviation in Driving influence positively on TBP while the factor Habit negatively influences TBP. However, subjective norm is not influencing TBP. Avoiding Ancestors' practices of having individual vehicles for privacy and not influenced by unwanted behaviors of others while driving will solve most of the recurring problems on road. The ultimate consequences of the pandemic have improved air pollution and environmental safety but it is inevitable for carbon emission to increase again for commercial growth which envisages the importance of the present study.en_US
dc.identifier.citationLeow, Nelvin Xechung, Krishnaswamy, Jayaraman(2021) Environmental Safety and Smart Mobility on Road : An Empirical Study in Malaysia : Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.73en_US
dc.identifier.isbn978-624-5507-15-3
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/23366
dc.publisherDepartment of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.en_US
dc.subjectAutonomous Electric Vehicles, Environmental Safety, Risky Behaviors, Smart Mobility, Travel Behavior Performance of Road Commutersen_US
dc.titleEnvironmental Safety and Smart Mobility on Road : An Empirical Study in Malaysiaen_US

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
63.pdf
Size:
12.33 KB
Format:
Adobe Portable Document Format
Description:

License bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:

Collections