Investigating the Impact of Seasonal Advertising on Consumer Buying Attitudes During the Festival Season: The Mediating Role of Spiritual Insights in the FMCG Industry in Sri Lanka.
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Date
2025
Journal Title
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Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.
Abstract
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Keywords
Consumer Buying Attitudes, Festival Marketing, Cultural Influence, Spiritual Insights, Seasonal Advertising
Citation
Rajapaksha, K. P. G. M., & Bandara, B. S. S. U. (2025). Investigating the Impact of Seasonal Advertising on Consumer Buying Attitudes During the Festival Season: The Mediating Role of Spiritual Insights in the FMCG Industry in Sri Lanka. 9th Student Research Conference in Marketing. Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.