Brand personalities of telecommunication service providers in Sri Lanka: an empirical study
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2008
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University of Kelaniya
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Wanninayake, W.M.C.B. and Gunawardana, H.M.R.S.S., 2008. Brand personalities of telecommunication service providers in Sri Lanka: an empirical study, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 211.