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Brand name classifications, its strategies: an empirical study

Show simple item record Guha, S. 2015-04-28T05:47:12Z 2015-04-28T05:47:12Z 2010
dc.identifier.citation Guha, Sanjay, 2010. Brand name classifications, its strategies: an empirical study, In: Proceedings of the 1st International Conference on Business and Information, University of Kelaniya. en_US
dc.description.abstract This paper primarily presents a review of work of Brand classifications and its strategies which has published in various journals of marketing. The main theme is to relate the theory developed and it’s applicability in Indian scenario. To achieve this, a small project was introduced to some of the students of management in the department. They have conduct this survey and presented the data. The author is grateful to them for the task completed. This paper thus reflected and endorsed the development of Brand, its name, classification and strategies significantly differ for different product category. It has also discussed the managerial implications in terms of organization and other factors and the study has limitations which are mentioned. en_US
dc.language.iso en en_US
dc.publisher University of Kelaniya en_US
dc.subject Brand name, Brand Classification, Strategies en_US
dc.title Brand name classifications, its strategies: an empirical study en_US
dc.type Article en_US

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