Digital Repository

Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

Sort by: Order: Results:

  • Knowledge Mapping of Pro-Environmental Travel Behaviour: a Visual Analysis Using Citespace 
    Jiale, Zhang; Quouoab, Farzana; Kaihan, Yang (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    As the increasing concerns about environment and sustainability, the pro-environmental travel behaviors of tourists have become a research hot spot in the tourism industry, and the sudden outbreak of COVID-19 has posited ...
  • Learners' Perceptions on Virtual Simulation Using MyDispense in the Philippines 
    Amatong, Abel Jhon; Asentista, Hepzibahjoy; Diasnes, Cheri Mae; Erispe, Kym Darryl; Malintad, Kenna; Paderog, Hannah Grace; Pangolima, Yrrah Fathema; Toledo, Kylne Aezl; Turtal, Lou Felix; Faller, Erwin M. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    A virtual simulation, MyDispense, developed by the Faculty of Pharmacy and Pharmaceutical Sciences at Monash University, aims to give experience to learners to practice their learnings and skills without harm. The objective ...
  • Life Experience of Patients with Covid-19 
    Aghahosseini, Shima Sadat (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The emerging disease of Covid-19 (coronavirus) has become a health crisis globally and has affected various aspects of human life. Understanding patients' experience with this disease is essential for proper and comprehensive ...
  • Limited Adoption of Internet-Based Technologies in Accounting and Methods for Promotion: Perception of Banking Professionals 
    Abeygunasekera, A. W. J. C. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Internet-based technologies (e.g., big data, blockchain, artificial intelligence, cloud computing, internet of things, robotic process automation) have formed revolutions in many fields. The adoption of these technologies ...
  • Lived Experiences of Malaysian Female Individuals with Humanimmunodeficiency Virus (HIV) and Acquired Immunodeficiency Syndrome (AIDS) Who has Undergone Emotional Healing: A Qualitative Study 
    Maurice, Natalya; Mun, Sam Jeng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This research was undertaken to understand the thought process and perspectives, emotional experiences, and social life of Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome (HIV/AIDS) patients who are living ...
  • Living/Learning in an Augmented World: Introducing Augmented Reality Technologies in Teaching and Learning 
    Omarali, Pengiran Shaiffadzillah Pengiran (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Augmented Reality was first declared in 1998 as a new education paradigm that links true reality with virtual reality, and has since evolved alongside other emerging technologies eventually finding its own empowering niche ...
  • A Longitudinal Empirical Investigation of How the Sustainability Performance of Indian Listed Companies Influences their Market Performance 
    Jyoti, Gaurav; Khanna, Ashu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Over the years, numerous empirical studies have been conducted, showing how corporate sustainability practices significantly affect financial performance. More specifically, firms actively engaging and continuously improving ...
  • Macroeconomic Determinants of Employment Elasticity of Output Growth in Kazakhstan Economy: An Ardl Bounds Testing Approach 
    Bhat, Javaid Ahmad; Ul Haq, Imtiyaz; Bhat, , Sajad Ahmad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Economic measures related to employment, particularly those measuring the economic capacity to produce adequate employment opportunities, offer useful insights about the wellbeing of any economy. The unemployment rate, ...
  • Macroeconomic Determinants of Youth Unemployment: Evidence from the Philippines (2012-2016) 
    Hermosilla, Althea Carmel; Nasrodin, Jamaliah; Omongos, Bon Winston; Panaob, Wedad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Youth is one of the most powerful forces and tools a nation can possess in order to advance its social and economic growth. However, youth unemployment remains a major problem in every country around the world and could ...
  • Macroeconomic Determinants of Youth Unemployment: Evidence from the Philippines (2012-2016) 
    Hermosilla, Althea Carmel; Nasrodin, Jamaliah; Omongos, Bon Winston; Panaob, Wedad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Youth is one of the most powerful forces and tools a nation can possess in order to advance its social and economic growth. However, youth unemployment remains a major problem in every country around the world and could ...
  • Malaysia Private Higher Learning Institutions' Graduate Employability: An Analysis of the First-Degree Graduate Tracer Study Reports 
    Seng, Law Chong (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The graduate employability issues have given rise to many policy implications in many developing countries' higher learning institutions, such as Malaysia. Among the graduates, the percentage of unemployed is higher as ...
  • Malaysia: The Impact of Covid-19 on B40 & M40 Groups 
    Ismail, Mohd Khairi; Munawarrah, Siti Nurul; Kumaran, Vikniswari Vija; Rani, Nor Zuriati Amani Ab; Thinagar, Sharmila; Sariffuddin, Syamsulang (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia is a constitutional monarchy with a parliamentary elected federal government in Southeast Asia with an upper-middle-income status. Malaysia is made up of 13 states, including 11 on the Peninsular Malaysia and two ...
  • Malaysian Medical Tourism: Weathering the Covid-19 Pandemic 
    Yusof, Norzayana; Rosnan, Herwina (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The novel Coronavirus (COVID-19) pandemic has imposed significant and unprecedented impacts in various sectors worldwide. Due to containment measures, the international tourism sector was expected to contract between 45 ...
  • Malaysian Tertiary Students' Intention to Engage in E-Learning During Covid-19 Pandemic: A Conceptual Framework 
    Wu, Ziou Hon; Tam, Y. L. Adeline; Lom, Hui Shan; Gan, Jen Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The outbreak of Covid-19 pandemic in Malaysia has affected all industries, including education. Due to the implementation of Movement Control Order (MCO) Phase 1 on 18 March 2020, the Higher Education Institutions (HEI's) ...
  • The Malleability of Implicit Beliefs of Creativity and Creative Behavior in Telecommunication Sector 
    Masood, Lina; Archimi, Carolina Serrano (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The role of creativity and innovation in generating a competitive advantage is fundamental to the continuous expansion of the competitive telecommunication business (Clò et al., 2020; Jarvenpaa & Välikangas, 2020). The ...
  • Management Challenges of a Tourist Destination. Towards the Smartification of a Heritage City (Coimbra, Portugal) 
    Ferreira, Carlos; Santos, Norberto; Silveira, Luiâ-S; Moreira, Claudete (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Coimbra is a tourist destination that had undergone significant changes in recent years, especially after 2013, when the Universidade de Coimbra - Alta and Sofia was inscribed in UNESCO's Representative List of World ...
  • Managing Market Knowledge and Environmental Dynamism When Internationalizing: Export Performance of Indonesian SMEs 
    Augustie, Cindy; Benmoussa, Mohammed Soufiane (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Despite growing body of research, the literature is inconclusive regarding the scenarios under which SMEs learn from their previous modes of foreign entry and how this learning process influences future mode choices. Based ...
  • Marketing Education: The Hybrid Experiential-Technology (Hybrid E-T) Learning Pedagogy for HOTS 
    Yin Ho, Jessica Sze (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Many studies in the field of marketing education have promoted various active learning approaches to build engagement and encourage higher-order thinking skills (HOTS) among marketing students. However, these studies were ...
  • Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider 
    Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Now, the service industry has impacted by the Covid-19 pandemic with low purchase intention. Company A is sole proprietorship company that provides a service in all aspects of plumbing and installation of pipes. The company's ...
  • Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre 
    Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia has transformed the education system by launching the Science, Technology, Engineering, Mathematics (STEM) education and implemented the STEM in all schools in Malaysia at the beginning of 2017. Through exposure ...

Search Digital Repository


Browse

My Account