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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Factor Affecting Fertility in the Philippines (1980-2020) 
    Raro, Princess July J.; Casanguan, Mohammad Jaafar C.; Conejero, Kimberly Claire C.; Manatad, Jemima C. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Fertility is defined as the ability to conceive a child, which contributes to the population growth in the country. Hence, this research paper aimed to explain the factors affecting fertility in the Philippines from 1980 ...
  • Factor Affecting Fertility in the Philippines (1980-2020) 
    Raro, Princess July J.; Casanguan, Mohammad Jaafar C.; Conejero, Kimberly Claire C.; Manatad, Jemima C. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Fertility is defined as the ability to conceive a child, which contributes to the population growth in the country. Hence, this research paper aimed to explain the factors affecting fertility in the Philippines from 1980 ...
  • Factors Affecting Online Purchase Intention of Electronic Products 
    Chin, Thoo Ai; Kai, Liew Jing; Muharam, Farrah Merlinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Online shopping is very popular nowadays and characterized with convenience, fast and easy. It is so effortless to purchase on the internet since the information, price and reviews about the product can be reviewed on the ...
  • Factors Influencing Career Choice Amongst Undergraduate Students in Selangor 
    Alif, Zulhaiqal; Othman, Manisah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Undergraduate students remain as a major source of the labour market in Malaysia. Nevertheless, failures in workforce planning could jeopardise Malaysia's development and progress. Hence, the main objective of this study ...
  • Factors Influencing Employee's Performance in Small and Medium Enterprises of Malaysia 
    Amoozegar, Azaadeh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Employee performance is one of the most important components for the organization to excel. This study aims to analyse the determinants for employee performance in small and medium enterprises (SME) in Malaysia. Based on ...
  • Factors Influencing Green Purchasing Behavior of Consumers in Developing Countries with regard to FMCG Products 
    Hansani, Chanika; Withanaarachchi, Amila (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    According to Climate Risk Index 2020, most developing countries like the Philippines, Sri Lanka, and India, etc., have been ranked among the most vulnerable nations to climate change. Thus, it proves that developing countries ...
  • Factors Influencing on Perceived Post-Harvest Wastage of Vegetablesa and Fruit with Special Reference to Dambulla Dedicated Economic Center 
    Herath, H.M.T.S. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Food loss is more serious in developing countries while food waste is more serious in developed countries. On average 30%-50% of what is produced is lost in the postharvest value chain of horticultural crops in developing ...
  • Factors Influencing Purchase Intention of Domestic Travel Packages in Malaysia 
    Yew, Lim Kim; Kowang, Tan Owee; Kiong, Tee Poh; Pung, Ng Chee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the wake of the coronavirus pandemic, few industries have fallen as far and as fast as tourism. Malaysia's travel industry is among the hardest hit and tourism decline is a driving reason for job losses in Malaysia. ...
  • Factors Influencing Towards Customer Promotion Acceptance Sent by Fast Food Restaurants 
    Jiffry, Sahdi; Adithya, Tharushi; Wasundi, Vinodya; Sakkaf, Suhail (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Fast food chains in Sri Lanka are a recently magnificent and emerging industry which makes revolutionary transmutation within the frequent consumer patterns. The concluding purpose of this research is to point out the ...
  • Factors of Virtual Influencer Marketing Influencing Generation Y Consumers' Purchase Intention in Malaysia 
    Ruey, Yap Yoong; Ismail, Nurlida Binti (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Since its inception in 2016, virtual influencer marketing has taken the fashion industry by storm, and the trend has continued to penetrate into other industries worldwide. Instead of relying on endorsements from celebrities ...
  • Factors that Influence Gen Z's Purchase Intention towards Online Shopping in Fashion Industry Understanding the Factors Affecting Customers' Purchase Intention from a Procedural Perspective 
    Li, Ang Xue; Ni, Chan Sy; Hui, Goh Jia; You, Lee Pei; Bee, Tan Si (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the fashion industry has been disrupted due to the emergence and assimilation of online technology. On one hand, it makes it easier for marketers in the fashion industry to reach and engage with their ...
  • Factors that Influence Intention to Use Quick Response Code Mobile Payment in Malaysia: The Experienced Users Perspective 
    Ting, Tan Lee; Huah, Lee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The high penetration rates of smartphone and the advancement of technological innovation have increased the popularity of mobile payment worldwide. However, despite the efforts of the government to boost the adoption of ...
  • Fake News and Stock Return: The Mediation Effect of Investor Sentiment in China 
    Siyuan, Fan; Zameni, Abdolhossein (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2021)
    With the rise of the media (such as newspaper, TV, broadcast, new media, website), it connects people from all over the world to a virtual community and changes the channels of communication, and it also speeds up the speed ...
  • Fintech in Banking: A Bibliometric Revi ew and Future Research Agenda 
    Lepee, Nusrat Jahan; Kawser, Sakia; Shakil, Mohammad Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Fintech is getting more attention worldwide, especially in the banking sector. The recent COVID-19 pandemic shows us the significance of fintech and assists us to maintain social distancing. Fintech helps us to reduce ...
  • First 10 Years of Unethical Pro-Organizational Behavior: A Bibliometric Review 
    Inam, Aneeq; Ho, Jo Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Unethical pro-organizational behaviours (UPB) are unethical actions taken primarily to benefit the organisation (pro-organization). The concept has sparked a lot of research interest because high-profile events like the ...
  • Foldable Motorized Walker for Stability and Balancing 
    Mhd Harip, Mahrus Bawafie Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The number of older adults in Malaysia is gradually increasing as the population ages. These older people, particularly those suffering from disease-related mobility issues, find it increasingly difficult to walk as their ...
  • Food Safety Management in Malaysia: Issues and Prevention 
    Yusoff, Md Saifullah Bin Md; Zahari, Mohd Hafiz Bin Mohamad; Wahab, Samsudin Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The word pathogen is referred to the bacteria, virus or parasite that contaminate food and cause foodborne illness. Foodborne illness can be serious, and in certain cases, it became fatal. It harms not only humans but also ...
  • fUse of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry 
    Dabare, P.U.I; Kumara, D.W (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital technology has transformed the traditional advertising practices replacing the outof-home concept with Digital Signage. This concept mainly interferes with the fashion retail industry making a huge impact on customer ...
  • Gender Disparity in Higher Education: Determinants of Reversed Gender Gap in Higher Education and Its Implications on Human Capital 
    Nyepit, Cliftton Baba Anak; Krishnaswamy, Jayaraman; Amin, Muslim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In higher education institutions, there has been a reversed gender gap in which there are more women than males. This gender gap threatens the development of human capital which is necessary for economic growth and social ...
  • Generation Z Shoppers Repurchase Intention towards Shopee Mobile Application 
    Boon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is important because it can contribute to a country's economy while also providing numerous benefits to consumers. With the advent of e-commerce, consumers' purchasing habits have shifted from in-store purchases ...

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