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Showing 10 out of a total of 101 results for collection: ICBI 2020.
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Impact of Electronic Word of Mouth on Consumer Purchase Intention in Fast Food Industry: A Conceptual Review with Special Reference to Facebook Users
Shashikala, E. D. T.
;
Thilina, D. K.
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
Impact of Social Media Advertising on Consumer Buying Behavior: With Special Reference to Fast Fashion Industry
Bandara, D. M. D.
(
Department of Social Statisctics, University of Kelaniya, Sri Lanka
,
2020
)
Role of Event Marketing in developing Brand Trust and Brand Loyalty: with Special Reference to the Mobile Telecommunication Industry in Sri Lanka
Gunawardane, W. A. D. N. R.
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
A Conceptual Review on Motivations of Consumers towards Co- Creation related to New Product Development
Guruge, M. C. B
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
Brand Romance; An Upright Predictor of Brand Loyalty in Mobile Phone Market, based on University Academics in Sri Lanka
Bandara, K. B. U. T. K
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
The Impact of Social Media Marketing on Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient-Based Personal Care Products
Subasinghe, U.
;
Weerasiri, R. A. S.
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
Application of Artificial Intelligence in Marketing Mix: A Conceptual Review
Nanayakkara, N. W. O. K. D. S. P.
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
Social Media Marketing: A Literature review on Consumer Products
Siriwardana, A.
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
Impact of Cultural Values on Impulsive Buying Behavior in Fast Moving Consumer Goods in Sri Lanka – Concept Paper
Wijesekara, T.
;
Tennakoon, T. M. A. P.
;
Thisura, W. A. P.
;
Hidellarachchi, K. A.
;
Jayasuriya, N. A.
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
Readiness to Adopt Big Data Analytics in Private Sector Companies, Sri Lanka
Lasanthika, W. J. A. J. M.
;
Wickramasinghe, C. N
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
)
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Author
Herath, H. M. R. P (6)
Herath, H. M. R. P. (4)
Wanninayake, W. M. C. B (4)
Wickramasinghe, C. N. (4)
Tennakoon, W. D. N. S. M. (3)
De Alwis, A. C. (2)
Gardiner, S. (2)
Indika, W. A. (2)
Pathirana, M. T. (2)
Praveeni, S. M. N. (2)
... View More
Subject
Organic and Natural Cosmetics, Purchase Intention (PI), Consumer Attitude (CA), Subjective Norm (SN), Perceived Behavioral Control (PBC) (2)
Absenteeism and Presenteeism, Mental Health, Workplace Productivity (1)
Accounting, Auditing, Forensic Accounting, Fraud, Systematic Literature Review (1)
Affective Commitment, Continuous Commitment, Normative Commitment, University Academics (1)
Affective Commitment, Junior Executive and Above Level Employees, Organizational Pride, Work-life Balance (1)
Ageing, Informal Sector, Self-employed, Social Security, (1)
AI, Artificial Intelligence, Big Data, Marketing, Marketing Mix (1)
AP, SA, TDMT, Undergraduates (1)
Apparel Industry, Employee Commitment, Employee Engagement & Supportive Work Environment. (1)
Apparel Industry, Turnover Intention, Work Stress (1)
... View More
Date Issued
2020 (101)
Has File(s)
Yes (101)