Abstract:
Gender equality is built on the social welfare of the biological-born gender
identity. It is a social force based on cultural factors such as gender,
masculinity, behavior, appearance, and character. With the population of the
country, many women in government and non-governmental institutions will
be able to achieve optimal institutional development if women are employed
compared to men. The number of women who work professionally in the
media field is relatively low compared to men. This study has examined the
role of gender equality in the profession of television as a responsible and
decisive medium in society. This will make media content more equitable in
the equality of gender equality in the TV media profession. Media productions
also attribute more fair-minded characters and actions to both men and
women. The main objective is to positively lead the entire society towards
sustainable development. Both the independent and the private television
channels Hiru TV were used for this study. Information was obtained through
questionnaires and interviews. The study revealed that many women are
willing to pursue a career in the media but do not want to take on top positions.
They stated that there are many obstacles and problems. By adopting an
equitable process that takes into account the special needs of both sexes, TV
media can achieve equality in the profession. This will enable the
strengthening of the gender bilateral cooperative society for the sustainable
development of the country.
