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Showing 10 out of a total of 13 results for collection: Marketing Management.
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A case study approach on impact of branding on society in Sri Lankan context
Herath, H.M.R.P.
(
Kalasalingam University
,
2008
)
Gender of the Consumer and Service Quality
Herath, H.M.R.P.
;
Wanninayake, W.M.C.B.
(
2009
)
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka
Weerasiri, S.
;
Dissanayake, D.M.R.
(
2010
)
Service Failures and Customer Switching Behavior of Mobile Communication Services
Dissanayake, D.M.R.
(
2010
)
Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
(
David Publishing
,
2017
)
Three Perspectives on Changing Gender Stereotypes
Priyashantha, K.G.
;
De Alwis, A.C.
;
Welmilla, I.
(
FIIB Business Review (FBR), 2021
,
2021
)
Knowledge Management Orientation: A Synthesized Window for Future Research
Jayampathi, E.K.
;
De Alwis, C.
;
Razi, M.J.M.
(
South Asian Journal of Business Insights, 2021
,
2021
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
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Author
Dissanayake, D.M.R. (8)
Herath, H.M.R.P. (2)
Munasinghe, A. (2)
Weerasiri, S. (2)
De Alwis, A.C. (1)
De Alwis, C. (1)
Dissanayaka, R. (1)
Gunawardane, N. (1)
Ismail, N. (1)
Jayampathi, E.K. (1)
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Subject
Sri Lanka (3)
Absorption–Addiction Model (1)
Attractiveness (1)
attractiveness (1)
Brand Differentiation (1)
Brand Equity (1)
Brand-Related Behaviors (1)
celebrity endorsement (1)
Celebrity Worship Motives (1)
Competitive Strategies (1)
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Date Issued
2020 - 2021 (2)
2010 - 2019 (9)
2008 - 2009 (2)
Has File(s)
No (13)