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Showing 10 out of a total of 57 results for collection: Marketing Management.
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Age of the consumer and service quality
Ranjanee, R.P.C.
;
Herath, H.M.R.P.
(
2011
)
The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
Perera, W.L.M.V.
;
Dissanayake, D.M.R.
(
2013
)
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
The strategic importance of supply chain management in small and medium sized enterprises. A case study of the garment industry in Sri Lanka
Herath, H.M.R.P.
(
2014
)
Factors influencing on purchase intention of organic food products in Sri Lanka
Weerasiri, R.A.S.
;
Maldeniya, D.
(
Global Illuminators, Kuala Lumpur, Malaysia
,
2016
)
Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategies
Fernando, K.S.D.
;
Fernando, P.M.P.
(
Naval and Maritime Academy, Naval Base, Trincomalee, Sri Lanka
,
2016
)
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2011
)
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2012
)
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka
Weerasiri, S.
;
Dissanayake, D.M.R.
(
2010
)
Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic
Wanninayake W.M.C.B
(
Journal of Competitiveness
,
2014
)
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Author
Dissanayake, D.M.R. (16)
Fernando, P.M.P. (8)
Wanninayake, W.M.C.B. (7)
Chovancova, M. (5)
Gunawardane, N. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Karunanayake, T. (3)
Kashif, M. (3)
Munasinghe, A. (3)
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Subject
Sri Lanka (6)
purchase intention (4)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
automobiles in Sri Lanka (2)
Brand Association (2)
consumer resonance (2)
Customer Satisfaction (2)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2018 (6)
2019 (6)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (48)
No (9)