Advertising is one of the vastly applied marketing communication tools in the world and creativity plays a significant role within resulting positive consumer evaluations. Meanwhile, celebrities are used in advertisements ...

This paper has focused on reviewing brand identity as an integral strategic component in developing global brands via figuring out literature sources along with the case practices on apple iPhone and Samsung Smart Phone ...

Service quality strategies executed among mobile communication service providers of Sri Lanka have been aggressive due to intensive competition exists. Customers do have multiple options to bargain on mobile service providers, ...

This research concerns SMEs in the Sri Lankan garment manufacturing and export industry and explores success factors in managing their supply chains. The overall aim of the study is to better understand successful supply ...

Among many scholars in the world, one school of thoughts believe CSR should be used mainly as a social endeavor and the others think it should be linked to the corporate strategy for financial performance. This paper ...

Changing gender stereotypes is an essential topic among researchers since the 1970s. The debate on this subject continues in the twenty-first century. Some researchers argue that gender stereotypes have not changed, since ...