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Browsing Commerce and Financial Management by Author "Hettiarachchi, H.A.H."

Browsing Commerce and Financial Management by Author "Hettiarachchi, H.A.H."

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  • The Battle against the World of Piracy: A Case Review of ABC Entertainment 
    Abeywardana, N.L.E.; Jayarathne, L.C.H.; Jeewandarage, P.M.; Lasantha, S.A.R.; Dissanayake, D.M.N.S.W.; Jayarathne, B.C.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D. (Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya, 2015)
    In general, gaining of competitive advantage is the main objective of a company’s survival. In the pursuit of achieving this companies explicitly or implicitly adhere to many strategies and many external factors which ...
  • How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands 
    Lakmal, K.G.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D. (Sri Lanka Journal of Marketing, University of Kelaniya, 2019)
    Prominent studies revealed that building the right relationship with the right social media influencer is one of the biggest challenges in influencer marketing. This study mainly aimed at exploring how Sri Lankan beauty ...
  • Impact of Job Satisfaction on Job Performance of IT Professionals: With Special Reference to Sri Lanka 
    Hettiarachchi, H.A.H. (2014)
    Job Performance of employees lays the foundation to achieve desired organizational goals and objectives. Individual employee’s job performance is influenced by various combinations of factors. Thus, this research study ...
  • The Influence of Social Commerce on Consumer Decisions 
    Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (The International Technology Management Review, 2018)
    Today, comprehending consumer behavior is becoming dynamically challenging with the emergence of social commerce. Business organizations are now striving to convince consumers by exploiting the advantage of social support ...
  • Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective. 
    Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S. (Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017)
    The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. ...

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