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Browsing ICBI 2019 by Subject "Brand Association, Brand Awareness, Brand Equity, Brand Loyalty, Perceived Quality"

Browsing ICBI 2019 by Subject "Brand Association, Brand Awareness, Brand Equity, Brand Loyalty, Perceived Quality"

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  • Mahalingam, S. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    The purpose of the study is to determine the relationship between the Socio-economic factors with the brand of personal care products. The study is mainly based on primary data which was collected from 492 customers. This ...

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