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Browsing ICBI 2019 by Subject "Affective Experiential state, Affective Loyalty, Customer Experience, Cognitive Experiential state, Cognitive Loyalty, Conative Loyalty"

Browsing ICBI 2019 by Subject "Affective Experiential state, Affective Loyalty, Customer Experience, Cognitive Experiential state, Cognitive Loyalty, Conative Loyalty"

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  • Mathi, K.M.; Bhuvaneswari, S. (International Conference on Business and Information (ICBI – 2019), [Tourism & Hospitality Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    This study aims to investigate (i) the antecedents of customer experience and (ii) the impact of customer experience on customer loyalty with relevance to theme park. Data for the study were collected from the 460 respondents ...

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