Mandapathil, J.V.; Ambeesh Mon, S.
(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
Consumer perception plays a leading role in brand building and has a dramatic effect in shaping
the consumer buying behavior. That is why businesses spend so much money in marketing
themselves. Perceptions are developed ...