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Browsing ICBI 2017 by Title

Browsing ICBI 2017 by Title

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  • Service Marketing Mix and Customer Satisfaction: An Empirical Study on Motor Insurance Industry in Sri Lanka. 
    Koththagoda, K. C.; Weerasiri, R. A. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The insurance industry is one of the fasters growing service sector in Sri Lankan context. When marketing this service, due care is to be taken in the quality of the service and customer satisfaction in order to enhance ...
  • Spirituality: A Boon for Organizational Performance. 
    Mathew, G. C.; Prashar, S.; Ramanathan, H. N.; Arunchand, C. H. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Organizational management is one of the contemporary delinquents, most of the organizations have to address. The issues like job satisfaction, employee commitment and employee performance are the crucial factors of ...
  • Store Characteristics and Customer Loyalty: The Mediating Role of Perceived Value. 
    Alroaia, Y. V.; Rahayi, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The aim of the present study is to examine the effect of store characteristics on customer loyalty with the mediating role of perceived value among customers of chain stores in a province in Iran. To answer the research ...
  • A Study of Factors Affecting the Business Success of Tourism Related Small and Medium Enterprises (SMEs) in Sri Lanka (With Special Reference to Central Province). 
    Raazim, M. A. M.; Gunaratne, Y. M. C.; Nawarathna, A. M. D. B. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The tourism related SMEs are facing various challenges to survive in the market and they should have the ability to adapt to the changes in the modern world including Sri Lanka. Therefore, the objectives of this study are ...
  • Study on Social Media Marketing for Small Restaurants in Coimbatore District, Tamil Nadu, India. 
    David, A. Sudhahar, J. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Social media marketing is an emerging business trend. In today’s world we can see that millions of people are using social media platforms for various reasons. In early stages of development of social media websites, the ...
  • Study on the Impact of Ergonomics on Employee Performance in the IT Industry of Sri Lanka. 
    Sulaiman, M. S. M.; Liyanagamage, C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Ergonomics has become an important consideration in organizations especially employing knowledge workers. This study attempts to explore the impact of Ergonomics on the performance of the employees of the IT sector in Sri ...
  • Study on the Sexual and Reproductive Health Education among Female Workers in Industrial Sector (Referring to Free Trade Zone in Katunayaka). 
    Herath, H. M. K. P. B. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Industrial sectors are consisting with human capital and with the human diversity. As there are many youths who work in these industrial sectors, they have different cultural backgrounds, family backgrounds as well as their ...
  • Successful of Self-efficacy through Inventive Drama. 
    Vitharana, W. B. A. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Self-efficacy is disturbed with people’s views in their skills to produce given achievements (Bandura, 1997). One cannot be all things, which would require mastery of every realm of human life. People differ in the areas ...
  • Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka. 
    Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now ...
  • The Utilitarian Perception of Gold by Women - A Perception Mapping of Women in the Pre and Post Globalization Era. 
    Pathy, G. S.; Ramanathan, H. N. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Gold has always been one among the most valued assets since time immemorial. There are very few studies in the field of management which has attempted to identify the reasons for gold purchase or gold buyer behavior. Studies ...
  • Winning the Market by Reforming the Capitalism: A Case of DAMRO. 
    Gangodawilage, D.; Punchibandara, M. M. T.; Wijayanama, P. T. C.; Liyanage, P. W.; Kannangara, Kannangara,; Madushanka, J. T. D. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    A humble man who believed in himself and fearless in taking risks created one of the most successful furniture businesses Sri Lanka has ever seen. DAMRO today is a well-known brand in the households and corporates alike. ...
  • Women Entrepreneurs in Tamil Nadu: Problems and Challenges. 
    Dakshinamurthy, R. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Woman entrepreneurship in India is a recent phenomenon. Women in India started entering into the entrepreneurial world only after the 1970s with the introduction of the Women Decade (1975 to 1985). This phenomenon was ...
  • Women in Tourism Employment: A Case of Maldives. 
    Moosa, Z. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The purpose of this article was to review some of the relevant literature applicable to women’s employment in the context of Maldives. It also reviews the status of women’s employment in the Maldivian tourism industry by ...

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