Browsing 2nd-2017 by Subject "Revisit intention"

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The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka).

Kuruppuarachchi, E.N.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The research identifies the determinants of revisit intention of fast food restaurants of Generation Y consumers in Western Province of Sri Lanka. More specifically, the research assesses the degree of influence made by ...
Factors Influencing the Brand Loyalty towards the Fast Food Industry in Sri Lanka: with Special Reference to Internationally Franchised Fast Food Brands in Sri Lanka

Perera, H.M.H.N.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Fast food industry in Sri Lanka can be considered as a very competitive industry with the rivalry being intensified every single day with the entry of new players to the market. There are both local and international fast ...

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