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2nd-2017
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Browsing 2nd-2017 by Author

Browsing 2nd-2017 by Author "Weerasiri, R.A.S."

Now showing items 1-7 of 7

Factors Influence on the Consumer Attitude towards Organic Food Purchasing in Western Province

Karunadasa, H.H.J.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

The purpose of this research study examines the factors influencing on the consumer attitude towards organic food and how attitude effect on the purchasing intention of organic food. Since the concept of organic food is ...
The Impact of Brand Equity on Consumer Purchase Intention: Special Reference to Lifebuoy Soap

Fernando, K.W.N.P.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

This study provides a better understanding about how brand equity make impact on Purchase Intention on lifebuoy soap brand. Thus, the better understanding of How Brand Awareness, Brand Associations, Perceived Quality and ...
Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri Lanka

Kavindya, M.D.A.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

The purpose of this study is to identify the impact of celebrity endorsement towards consumer buying behaviour in telecommunication services sector in Sri Lanka. It provides the support in identifying the impact of celebrity ...
The Impact of Consumer Attitude towards Purchase Intention on Green Packaged Products.

Sewwandi, H.G.D.M.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Environmental concern is the newest trend in the markets as a marketing point and at the consumers’ side as well. The extent to which the customers respond to this newest trend is a problematic to the marketers. That problem ...
Impact of Packaging on Consumer Purchase Decision with Special Reference to Green Packaging

Lakshani, W.P.A.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Here the researcher focused to study the impact of packaging on consumer purchase decision with special reference to “Green Packaging”. Because of increasing self-service systems and changing consumer’s lifestyle, the ...
A study of the Factors influencing on the Selection of Casual Dining Restaurants in Colombo City.

Luckshani, H.D.T.T.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Factors Affecting Selection of casual dining restaurant in Colombo City Restaurants provide food services to customers. People who have no time to cook are forced to eat at restaurants. They are also meeting places for ...
A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.

Wijegunawardhana, S.M.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Due to the high competition of the fashion industry and the rapidly changing customer trends a fashion market has been challenging to the marketers like never before. The degree of customer involvement in the social media ...

Browsing 2nd-2017 by Author "Weerasiri, R.A.S."

Browsing 2nd-2017 by Author "Weerasiri, R.A.S."

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