Browsing 2nd-2017 by Author "Patabendige, S.S.J."

Now showing items 1-3 of 3

The Effect of In-Store Promotion Tools On Purchase Intention of Sri Lankan Supermarket Consumers: With Special Reference to Western Province

Ekanayaka, H.P.R.A.P.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

With rapid changes in customer life style and shopping habits, supermarkets are becoming more popular among Sri Lankan customers. In a competitive nature of supermarket industry, the management of supermarkets practice ...
Investigation the Effect of Airline Service Quality on Passenger’s Satisfaction and Loyalty in Sri Lanka

Gunathilaka, W.A.D.R.M.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The service sector has grown to be an integral part of Sri Lanka’s economy and aviation is yet another energetic industry which has immense potential due to the country’s strategic geographical location. Therefore, this ...
Sri Lankan Passenger’s Perception towards adoption on Social Media Marketing in Airline industry.

Subasinghe, S.M.A.N.M.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The objectives of the study are to identify the level of Sri Lankan passenger’s perception towards adoption of social media marketing and to identify the most significant factor towards adoption of social media marketing ...

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