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Browsing 2nd-2017 by Author "Dhivagar, M."

Browsing 2nd-2017 by Author "Dhivagar, M."

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  • Dhivagar, M.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)
    Brand loyalty and customer satisfaction is a broad concept which has a higher weight when it comes to surviving in the current turbulent environment. Organizations use different tactics to differentiate them with their ...

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