Browsing 1st-2016 by Subject "Brand equity"

Now showing items 1-3 of 3

Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).

Perera, T.C.J.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

In recent years, retailers have been facing a challenging marketing environment and they have recognized the power of brand building. Hence building brand equity becomes an important source of differentiation as well. ...
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.

Swarnawimala, H.M.R.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

This study is undertaken to identify what extent of brand equity influence to purchasing intention towards local apparel brands in Sri Lanka. Due to high competitiveness of the market place and competitive foreign brands ...
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.

Costa, M.P.C.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, companies spend billions of dollars per year on celebrity endorsement to create the positive awareness for their products and brands. Most of carbonated soft drink brands tend to implement celebrity endorsement ...

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