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Browsing 1st-2016 by Author "Amarasighe, N.M."

Browsing 1st-2016 by Author "Amarasighe, N.M."

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  • Amarasighe, N.M.; Weerasiri , R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)
    This Study was carried out to evaluate the effectiveness of celebrity endorsement on brand personality. Other than that this research was carried out to identify the relationship between celebrity endorsements and brand ...

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