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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 163 results for community: Student Research Conference on Marketing(SRCM).
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Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.
Fasna, M.A.F.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The influence of demographic factors on the purchase evaluation criteria of mobile phones in Sri Lanka.
Chathuranga, P.A.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka
Wijegunarathne, K.V.D.J.K.B.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.
Madushanka, W.A.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.
Perera, K.R.T.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.
Senavirathna, W.S.M.S.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.
Bambarawana, N.S.
;
Gunawardana, H.M.R.S.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.
Madushani, J.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)
Madhushani, A.B.N.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Impact of Brand Personality on Emotional Brand Attachment in Laptop Industry in Sri Lanka
Aberathna, H.M.C.L.
;
Ubeyachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
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Author
Fernando, P.M.P. (14)
Weerasiri, R.A.S. (13)
Gayathree, D.A.G.P.K. (12)
Perera, G.N.R. (12)
Bandara, B.S.S.U. (11)
Ubayachandra, E.G. (11)
Wanninayake, W.M.C.B. (11)
Wijenayake, S.I. (11)
Kumara, W.D. (7)
Patabendige, S.S.J. (7)
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Subject
Purchase Intention (24)
Brand loyalty (14)
Service Quality (8)
Brand awareness (7)
Brand Image (7)
Brand Loyalty (7)
Perceived Quality (7)
Celebrity Endorsement (6)
purchasing intention (6)
Sri Lanka (6)
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Date Issued
2017 (91)
2016 (72)
Has File(s)
Yes (163)