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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 163 results for community: Student Research Conference on Marketing(SRCM).
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Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.
Fernando, D.V.M.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.
Damayanthi, W.A.I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Factors Affecting On the Brand Loyalty in the Mobile Phone Market (Special Reference on Youth Segment in Sri Lanka).
Rajapaksha, I.D.M.L.
;
Medis, A.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Psychological Behavior of Customers When Selecting a Paint’s Brand.
Premarathna, B. T. S.
;
Medis, A.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo District
Fernando, T.M.D.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
A Study on the Impact of Brand Equity Dimensions on Purchase Intention of Signal Toothpaste with Special Reference to Colombo Area
Karunaratne, C.M.F.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of E Service Quality on Customer Satisfaction with Special Reference to Banking Sector in Sri Lanka
Deshani, A.A.D.K.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.
Dabare, G.C.P.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.
Karunatilleke, A.N.C.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.
Fernando, M.D.K.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Fernando, P.M.P. (14)
Weerasiri, R.A.S. (13)
Gayathree, D.A.G.P.K. (12)
Perera, G.N.R. (12)
Bandara, B.S.S.U. (11)
Ubayachandra, E.G. (11)
Wanninayake, W.M.C.B. (11)
Wijenayake, S.I. (11)
Kumara, W.D. (7)
Patabendige, S.S.J. (7)
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Subject
Purchase Intention (24)
Brand loyalty (14)
Service Quality (8)
Brand awareness (7)
Brand Image (7)
Brand Loyalty (7)
Perceived Quality (7)
Celebrity Endorsement (6)
purchasing intention (6)
Sri Lanka (6)
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Date Issued
2017 (91)
2016 (72)
Has File(s)
Yes (163)