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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 72 results for community: Student Research Conference on Marketing(SRCM).
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The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.
Madushani, J.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).
Peramuna, N.D.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
Sewwandi, W.A.T.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.
Ranasinghe, R.A.C.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.
Lakshi, Erandi. W.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.
Wijerathne, W.P.T.U.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka.
Amarasighe, N.M.
;
Weerasiri , R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
Attanayake, N.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka.
Kalahe, Narmada.H.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on consumer behaviour on healthy food in Sri Lanka (Special reference to Western Province).
De Silva, L.B.M.S.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Jayarathne, W.A. (6)
Kumara, D.W. (6)
Perera, G.N.R. (6)
Ubayachandra, E.G. (6)
Wanninayake, W.M.C.B. (6)
Weerasiri, R.A.S. (6)
Fernando, P.M.P. (5)
Herath, Renuka. (5)
Wijesundara, C.B. (5)
Gunawardana, H.M.R.S.S. (4)
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Subject
Purchase Intention (15)
Brand loyalty (7)
Celebrity Endorsement (5)
Brand awareness (4)
Brand Image (4)
Emotional Appeal (4)
Perceived Quality (4)
purchasing intention (4)
Rational Appeal (4)
Sri Lanka (4)
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Date Issued
2016 (72)
Has File(s)
Yes (72)