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Student Research Conference on Marketing(SRCM)
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The Effect of In-Store Promotion Tools On Purchase Intention of Sri Lankan Supermarket Consumers: With Special Reference to Western Province
Ekanayaka, H.P.R.A.P.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Investigation the Effect of Airline Service Quality on Passenger’s Satisfaction and Loyalty in Sri Lanka
Gunathilaka, W.A.D.R.M.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).
Perera, T.C.J.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.
Jayathilake, A.V.H.L.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.
Swarnawimala, H.M.R.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.
De Silva, L.G.R.V.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Sri Lankan Passenger’s Perception towards adoption on Social Media Marketing in Airline industry.
Subasinghe, S.M.A.N.M.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Patabendige, S.S.J. (7)
De Silva, L.G.R.V. (1)
Ekanayaka, H.P.R.A.P. (1)
Gunathilaka, W.A.D.R.M. (1)
Jayathilake, A.V.H.L. (1)
Perera, T.C.J. (1)
Subasinghe, S.M.A.N.M. (1)
Swarnawimala, H.M.R. (1)
Subject
Purchase Intention (3)
Brand equity (2)
Brand loyalty (2)
Perceived Quality (2)
Active approach (1)
Background Music (1)
Brand Association (1)
Brand awareness (1)
Brand Image (1)
Brand Trust (1)
... View More
Date Issued
2016 (4)
2017 (3)
Has File(s)
Yes (7)