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Browsing Student Research Conference on Marketing(SRCM) by Title

Browsing Student Research Conference on Marketing(SRCM) by Title

Now showing items 5-24 of 163

The Determinant of Purchase of Clothing Products

Gamage, E.E.T.I.; Herath, Renuka. (Department of Marketing Management, University of Kelaniya, 2016)

There is no denying the fact that the clothing retailers dictate the way we dress ourselves. Youngsters, in particular, are easily influenced by the latest fashion trends. Now fashion shows are being organized even in ...
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)

Ekanayake, I.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of advertising appeals to achieve the organizational communication goals. Companies spend millions of money on developing and broadcasting TV ...
The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka.

Maduwegedara, N.K.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya, 2016)

Brand is a powerful tool to attract more consumers to buy particular products. Some may even regarded it as equity as it can add values to the products. This study examines the factors which contribute to brand equity in ...
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.

Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Brand image has become increasingly important for any brand in the present business context. A good brand image not only can create a clear brand differentiation but also can increase loyalty and consumer preference as ...
The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka.

Perera, W.S.M.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Today, public is increasingly worried about ecological issues. Thus, environmental management, green management and green marketing are becoming popular concepts among the business organizations which enables them to enhance ...
The Effect of In-Store Promotion Tools On Purchase Intention of Sri Lankan Supermarket Consumers: With Special Reference to Western Province

Ekanayaka, H.P.R.A.P.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

With rapid changes in customer life style and shopping habits, supermarkets are becoming more popular among Sri Lankan customers. In a competitive nature of supermarket industry, the management of supermarkets practice ...
Effect of Point of Sale Material on Impulsive Buying Behavior in Western Province with Special Reference to Anchor Newdale in Restaurant Context.

Eranga, M.A.T.D.; Perera, G. N. R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

In the present business environment, marketers are using different kinds of point of sale materials to achieve the organizational communication goals. Companies spend millions on developing and executing POSM strategies ...
Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.

De Silva, S.M.N.S.J.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya, 2016)

Mobile connection industry can be identified as one of growing industries in Sri Lanka. Therefore, many multinational and local companies have entered to the market in the recent past. Because of this reason, we can see a ...
Effectiveness of Mentoring in the Career Progression of Protégés.

Ranatunga, R.W.M.C.B.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Mentoring is a nurturing relationship where an individual who has progressed in his or her career guides, supports and advices those of more junior personnel in order to boost the junior personnel’s career progression. ...
The Factors Affecting Consumer Purchase Intention of Organic Food in Sri Lanka.

Silva, A.S.S.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Due to the current prominence of the concept “Organic Food” this research was conducted to identify relationship between organic food purchasing intension and several considering factors. A comprehensive literature review ...
Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).

Gunasekara, P.U.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Customer Loyalty has been identified as a significant dimension in the achievement of competitive edge in services sectors. Loyalty can increase overall business value for the firm giving it the opportunity of decreasing ...
Factors Affecting Customer Satisfaction with Special Reference to Fast Food Restaurants in Sri Lanka.

Shashikala, G.S.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

This study is focused on factors affecting customer satisfaction in fast food restaurant industry in Sri Lanka, where today various food companies offers many solutions to satisfy customer requirements, but yet no one was ...
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.

Senavirathna, W.S.M.S.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

The research problem in the study was to identify the boom in face wash market, to understand what factors have motivated the soap users to switch from soap to face wash in their cleansing purposes. Use of face wash for ...
Factors Affecting on Consumer Attitude towards Mobile Advertising: with Special Reference to Fast Food Industry

Chathurangee, Upeshika.K.L.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In Sri Lanka mobile advertising is not used hundred present effectively as mobile advertising is not in its maturity stage. But after identifying consumer attitudes towards mobile advertising, it can be made suggestions ...
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.

Fasna, M.A.F.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the factors influencing consumer purchase intention for fruit drinks market in Sri Lanka. Based on that, the researcher seeks to answer the research problem of “What ...
The Factors Affecting on Formation Customer Favorable Attitudes on Mobile Banking: with Special Reference to National Development Bank Sri Lanka

Thushani, P.M.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Providing innovative services is an important factor for the competitiveness in banking sector. National Development Bank’s Mobile banking is such an innovative service. With this mobile banking facility, all National ...
Factors Affecting On the Brand Loyalty in the Mobile Phone Market (Special Reference on Youth Segment in Sri Lanka).

Rajapaksha, I.D.M.L.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

In last few years the Sri Lankan mobile phone market has witnessed a sustainable growth and rapid change globally as well as domestically. This study was carried out to investigate the factors affecting on the brand loyalty ...
Factors Affecting the Attitude towards Facebook Advertisements – With Special Reference to Colombo City Customers.

Sandaruwan, P.M.D.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

In today environment, online social networking, especially Facebook is almost impossible to ignore, hence it has become a part of people’s daily life activities. Advertisers, marketers and companies have therefore identified ...
The Factors Affecting the Purchase Intention of Motorcycle Market with Special Reference to Colombo and Gampaha Districts.

Weerasinghe, D.N.M.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Motorcycle industry is a very competitive market with a significant number of market players. Also the statistics indicate that the motorcycles are a sought-after means of transportation among Sri Lankans. This study carried ...
The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka).

Kuruppuarachchi, E.N.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The research identifies the determinants of revisit intention of fast food restaurants of Generation Y consumers in Western Province of Sri Lanka. More specifically, the research assesses the degree of influence made by ...

Browsing Student Research Conference on Marketing(SRCM) by Title

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